Search This Blog

Wednesday, 11 July 2012

Representation Theories


  • Developed by Ferdinand De Sessure
  • Studied how language created meaning
  • Language doesn't reflect reality - meaning is constructed.   

SIGNS ------------------ >  REPRESENTATION ------------------- > INTERPRETATION OF SIGNS


EG:   Heart  = Love

Visual Pleasure + Male Gaze:

  • Theory developed by Laura Mulvey
  • Feminist Film Scholar - 'Visual pleasure and narrative cinema'
  • Argued that female characters were objects for male characters sexual desire. 
  • The Male Gaze - male characters are 'the barer of the look' which is usually aimed at physically desirable, sexually submissive characters.
  • Mulvey argues that spectators watch the films though the eyes of male due to 'The Male Gaze'
  • Cinema offers voyeuristic pleasures. 
  • Women connote 'to-be-looked-at-ness' 


  • Stereotypes are often used as a cultural shorthand when represented by the media. 
  • Dyer had argued that stereotypes are only used to reinforce peoples differences and singling people out as this stereotype. 
  • Dyer had also argued that stereotypes are used to represent peoples differences as natural.  
 EG: Stereotypes about youth represents that they are all wreck less and  irresponsible - giving the brand of 'youth' to everyone.   


  • Theory developed by Jean Baudrillard
  • Representation is problematic
  • Simulations of realities which don't exist
  • Hyper reality - 'a condition in which what is real and what is fiction are blended together so there is no clear distinction between where one ends and the other begins'
  • Celebrity images are a good example of this. 
  • There is no distinction between reality and and representation, only the simulacrum.
  • Baudrillard researched hyper reality, noting how humans accepted simulation as reality. 
  • Realized that many people now couldn't identify the line between reality and altered representation. 
  • Baudrillard questioned if anything was truly real in the age of mass media. 
 EG: The Only Way is Essex. 



    1. Pleasure in the job puts perfection in the work. See the link below for more info.


    2. it is very nice article and good post thanks for sharing this article to us
      i really like this article because i got good info about this article thanks for haring this article to us .best regards.

      sap hana training in hyderabad