Sound/Meaning/Showcasing Stars:
- Music is priority
- Some aspects of narrative
- Star is the focus of the music video
- Sound + visuals matched
- Lip synchronisation
- Actors important to narrative - support the star
- Lyrics match the video
Editing:
- Matches the beat of the song
- Doesn't have to be continuous
- Cut is common transition
- Fade in/out is often used
- Short/long takes
- Jump Cuts
Mise-En-Scene:
- Matches theme, tone + genre of music video
- Dance routines
- Parties / Clubs
- Professional
- Expensive
- Clothing:
- Marks boundaries between performer, supporting characters and band.
- Costume complements the set
- Colour is important - Connotations in relation to mood/lyrics of song.
- Costume of star important - stand out from the crowd / individuality
Cinematography:
- Wide shot for dance scenes
- Low angles of star
- Close ups
- Camera movements - Dolly, tracking, crane etc.
Typical Settings:
- Arenas
- Barren Spaces eg Desert
- Hallways
- Studios
- Fashion Shows
- Classrooms
- Nightclubs
- Inside cars
(Influenced by the stars status eg Rappers flaunt their wealth by having expensive cars in setting)
In class, we watched the music videos for Lady Gaga - Pokerface and Plan B - She Said and looked at the technical codes and conventions of them.
- Wide shots - dogs + dance routines
- Close ups of face
- Parties / Clubs
- Zoom in / out
- Professional + Expensive
- Actions matched lyrics
- Jump cuts - continuity doesn't matter.
- Expensive house - Party
- Smart suits/shirt - emphasises wealth
- Complements formal features of the setting
- shows difference between security guards, judges etc
- Setting mirrors Plan B's personality
- Short takes
- Panning - tracks star
- Continuity less common - used parts for narrative
- Jump cuts - sparks interest, forces equilibrium.
- 180 degree rule - continuity
- Editing closely connected to song - in time with beat
- Wide range of cinematography used:
- Close ups - objects, facial expressions (supports narrative)
- High angles - characters power
- Track + Pan
- Crane, pan + tilt used (narrative)
- Wide shots
- Two shots - woman in witness box - adds history to narrative- actors important to narrative - supports star
- Sounds + visuals matched
- Lip synchronisation
- Lyrics match video
In our music video, we will be taking a completely different approach as to these two songs which were both predominantly performances all for the camera such as the lip synchronisation and dancers which I personally dislike. For our song we will be aiming to use a lot of quick edits and point of view shots to reflect the pace of the music and make the audience as if they were in the video themselves.
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